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Honda Dream Drive: In-car Shopping, Marketing, Gamification - The Truth About Cars

Trending story found on www.thetruthaboutcars.com
Honda Dream Drive: In-car Shopping, Marketing, Gamification - The Truth About Cars
Expanding on last year’s concept, Honda is reintroducing “Dream Drive” for this year’s Consumer Electronics Show (CES). Previously a platform intended to provide passengers with augmented and virtual reality experiences, Double D now focuses primarily on in-car purchases. In fact, the service seems identical to General Motors’ Marketplace. That’s right, Honda is entering the dark …
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