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Consumers Are Intrigued By 5G, But Need More Than Just Speed Reveals Research From MATRIXX Software - Stocks News Feed

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Consumers Are Intrigued By 5G, But Need More Than Just Speed Reveals Research From MATRIXX Software - Stocks News Feed
SARATOGA, Calif.–(BUSINESS WIRE)–MATRIXX Software, an innovation powerhouse committed to transforming global commerce, today released the results of a consumer and operator research study. The findings reveal that the benefits of 5G are not widely understood by consumers and that communication service providers (CSPs) will need to solve existing pain-points and entice customers with new experiences to stimulate upgrades to 5G. The 32-page study, 5G Positioning and Pricing Strategies: Driving to 5G Success, conducted by Strategy Analytics, calls for new approaches in positioning, packaging and pricing that will be critical to a CSP’s success in building competitive positions and driving consumer...
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