In 2006, when Facebook was still relegated to college campuses and Buzzfeed had yet to publish its first quiz, three twenty-somethings interested in New York’s Latinx alternative music scene created Remezcla, a website focused on the artists and fans often ignored by mainstream music reporting. Their cutting-edge business model along with their focus on underrepresented Latinx culture by Latinx writers gained a significant following in a very short amount of time. Remezcla quickly became one of the first digital-only media companies to merge entertainment news with in-house advertising—engaging the Latinx community in an immersive, one-stop site for culture, art, and...
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